Rethinking trust in modern healthcare.

Healthcare is more complicated than “trust the system” or “burn it down.”

For the woo-curious but reasonable. The skeptical but open. The informed but dismissed.

About Joanne

Product leader | Healthcare executive | Writer

I’m a healthcare executive and former women’s health founder (Kindbody, Oula). I’ve built healthcare experiences and products at companies like Flatiron Health and Google, and watched firsthand as smart, informed patients lost faith in the system.

I’m also a mom of two who discovered a 6cm thyroid tumor after being dismissed by doctors, and ultimately traveled to Germany for a procedure unavailable in the U.S.

I’ve lived both sides: building the system and being failed by it.

I write about why thoughtful people are questioning conventional healthcare, and how to think critically without swinging to extremes. My goal is to give you the language and frameworks to help you navigate healthcare with more clarity and less fear.

Something’s off.

Start here.

From the writer of A Little Woo, a health newsletter read by thousands each month.

View my systems check and a smarter way to navigate care

By downloading this guide, you agree to receive occasional emails from me. Unsubscribe anytime.